Meet our Team🎉

John Rule​

Managing Director

John Rule

Managing Director Brands Group AICD
Member of Australian Institute of Company Directors and Biometrics Institute, with close 30 years Corporate Business Experience within Mayne Nic’s, Polaroid & Hagemeyer. John is also a committee member representing Australia on Biometric FRT Image Capture Standards, with Standards Australia & International Standards Organization . Whilst consulting to Governmental Authorities through APAC region.  John has been heavily involved in product Development of Consumer, 35MM, Instant & Digital Cameras for over 20 years. Amongst Commercial Passport Image Capture Cameras & Biometric Systems and Online Encryption software. John is a founder of Brands Australia via a MBO from Hagemeyer.
 
AH – John is a QFI ( Qualified Flying Instructor ) to Flight Instructor Training & Audit levels. Who is also CFI  ( Chief Flying Instructor ) of GSC and National Standards Officer for AAFC GTS.

Digish Trivedi CPA

Finance & Ops Manager​

Digish is an accomplished financial executive with over a decade of experience across financial control, strategic planning, and commercial leadership. He collaborates with executive teams to drive operational efficiency, financial governance, and ERP implementations. With a CPA designation and a strong foundation in accounting and business management, Digish has also led finance and general management functions in diverse industries, including viticulture, agriculture, and eCommerce. He is known for his integrity, hands-on leadership, and expertise in process improvement, forecasting, and risk management.

Ahmed Musa​

IT & Tech Support Manager​

Ahmed is a highly capable and results-driven IT Manager with over 6 years of experience in the IT industry, including nearly 3 years in leadership roles. Known for effectively managing teams, overseeing critical infrastructure upgrades, and leading complex projects from planning through execution. Brings a strong background in large-scale problem-solving, ensuring operational efficiency and alignment with business goals. Recognized for a hands-on approach, strategic thinking, and the ability to deliver high-impact outcomes in fast-paced environments.

Lynne McKendry​

Customer Service​

Lynne has been with Brands Australia for over seven years, with over 20 years’ experience working across customer service and administration. Her friendly nature and dedication to supporting both the team and customers make her an invaluable part of the business. Outside of work, Lynne has a passion for travel and loves attending the theatre whenever she can.

Sukham

Sukham Mittal​

ICT Support Co-Ordinator​

Sukham as an ICT Support Officer focuses on delivering effective solutions that enhance customer experience and organization output. He supports clients with care, contributes to IT projects that drive innovation, and brings fresh ideas that help teams work smarter. Outside of work, he stays inspired by reading and following the dynamic world of Formula 1.

Manpreet Singh​

ICT Support Co-Ordinator​

Manpreet is a technically adept ICT Support Officer with proven skills in troubleshooting, system maintenance, software deployment, and user support across diverse platforms. He excels in ensuring compliance with technical standards and streamlining digital processes to enhance efficiency. Known for his clear communication and cross-cultural fluency, he effectively bridges the gap between users and technology. Outside of work, he explores photography, philosophy, and creative writing.

Reviegay Cardamone

Accounts Assistant​

Reviegay is a dedicated and results-driven professional with over 10 years of experience in accounting and finance, with strong expertise in invoice processing, payment preparation, problem-solving, and customer service. She brings a strong administrative background and a commitment to accuracy and efficiency. Known for being well-presented, courteous, and highly organized. Outside of work she enjoys watching her kids compete in various sport activities and spending time with family and friends.

Andrew Reddon​

Warehouse Supervisor​

Andrew Reddon has been with Brands Australia since 2022, and a warehouse manager for ten years. In his time here, he has brought a wealth of knowledge and experience to the roll. Outside of Brands Andrew loves to spend as much time in the kitchen as he can and watching any sport with his little Dachshunds.​

Gavin Zhong​

Field Service Tech NSW​

Gavin is a Customer Field Service Representative with a strong technical background built over more than a decade supporting sophisticated electrical equipment. He brings a practical, solution-focused approach to every customer interaction, ensuring reliability and quality in the field. Outside of work, he is a passionate photographer with over 30 years of experience capturing landscapes, moments, and stories through the lens — a hobby that continues to fuel his creativity and attention to detail.

Roy Tait

Agents SA/TAS

Roy brings over 45 years of experience in retail and wholesale photographic trade, including staff training and problem-solving expertise. As Sales and Support for South Australia and Tasmania, he plays a key role in helping Brands Australia’s customers transition to digital imaging. Outside of work, Roy enjoys bushwalking with his camera to capture native wildlife and landscapes. He also has a passion for preparing and racing his 1968 Mini Cooper S.

Bryan Fagerlan​

Agents Qld​

Mark Sutherland

Agents NSW

Paul Nash​

NZ Agents